For a detailed guide to linking on Instagram, check out this article. Be sure to use text to add your “swipe up” call-to-action. Finish by adding any additional stickers, emojis or filters to your Story. ADD LINK TO INSTAGRAM STORY BUSINESS ACCOUNT FOR ANDROIDIn the new window that appears, add your link and tap “Done” – or the green check-mark for Android devices – to save your link. To create a link in Instagram Stories, click on the chain link icon at the top of your Story. Tease exclusive content, like video outtakes so people will click through for more.Promote content that’s too lengthy for Stories, like webinars or tutorials.Use Stories to announce new blog content and direct users to it via the “swipe up” link.Please note, to utilize link within your Instagram Stories, you must have a business account through Instagram and a minimum of 10,000 followers.įor example, Starbucks recently promoted its new cold brew beverages on its Instagram Stories and invited followers to swipe up to place their order.Ĭonsider these additional uses for the link feature: This can be especially effective when the Story features a specific product or special offer. Instagram Stories allows you to add a “swipe up link” to your Story. Drive users to your contentīy adding a compelling call to action to your Story, you can turn audience members into customers and drive traffic to your site. Once the live stream is over, you can also upload it to your Stories so users who couldn’t tune in can still catch it for the next few hours. With Instagram Live, your followers will receive a notification that you’re starting a live stream, which can help build your live audience. The opportunity for real-time interaction between the brand and the audience lends a powerful sense of connection and authenticity to this platform. This makes live Stories a good place for ‘ask me anything’ style question-and-answer sessions. Users can also interact with the video stream in real time through comments or emojis. This makes it a perfect platform for announcing a new product, launching a contest or covering an event.įor example, when news website UnboxTherapy live-streamed the most recent Apple product launch event, more than a million viewers tuned in to get the first glimpses of the Apple iPhone 8 and iPhone X. Many users tune in for that sense of the unexpected since anything can happen on a live feed. Go liveĬontent simply doesn’t get any fresher than this. It taps into users’ feelings of FOMO-fear of missing out-making it a powerful platform for brands hoping to boost engagement with their current and potential customers.Īre you just getting started with Stories, or do you need some inspiration to keep your content interesting? Whatever the case, check out these Instagram Story ideas to take your social media marketing strategy to the next level.Ĭheck out our 2019 social media checklist for maximizing Instagram engagement 1. This gives the content a compelling sense of timeliness and urgency. The format encourages spontaneous, even quirky content. The Stories feature has quickly become one of the most popular components of the social media app among its more than 800 million users. Instagram launched its “Stories” feature two years ago, and since, Instagram users have been looking to stand out with new Instagram Story Ideas.
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